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Press Release

TONIGHT: NYC To Go 'Amazon Orange’ As A Show Of Support For HQ2 Bid

Oct 18 2017

Tonight, October 18th, several key New York City landmarks and venues will light up in ‘Amazon Orange’ as a show of support for the City’s official bid for Amazon’s second headquarters. A number of iconic city buildings, including the Empire State Building and One World Trade, along with billboards and CityBridge's LinkNYC screens will light up at exactly 9pm eastern daylight time.

“The case for bringing Amazon’s new headquarters to New York City is simple: we are the global capital of commerce, culture and innovation," said Mayor Bill de Blasio. "No city has stronger talent, greater diversity or a more dynamic economy. We welcome today’s show of support from institutions, businesses and civic leaders united behind the city’s bid.”

New York City has a number of advantages over its competitors also vying to become Amazon’s second home. The company already has a sizable presence throughout the five boroughs, including corporate offices, a distribution and fulfillment center, and retail space. New York has a large, growing, and educated workforce from which Amazon can source over 50,000 employees. It has more Fortune 500 companies than any other city in the U.S., and is second only to the Bay Area in venture capital funding and new business starts. It also has an incredibly diverse workforce: 45 percent of the labor force is foreign-born, and over 200 languages are spoken here.

New Yorkers are encouraged to share photos of the lights using #HQ2NYC.

New York City also released 'Add to Cart: NYC, the Day 1 City', a video illustrating all of the many reasons why Amazon should choose to locate here. The video features key landmarks and advantages that make New York the best city in the world for talent, innovation, and culture.

Members of the media who wish to arrange interviews with City officials about New York City’s bid for HQ2 should reach out to [email protected].

Specific locations include the following:

Buildings – Will be lit from 9pm - 9:15pm (unless noted)

  • Empire State Building
  • One World Trade (9pm - 2am)
  • 4 Times Square
  • 1 Bryant Park (42nd and 6th)
  • Bloomberg Tower/731 Lexington Avenue @59th street (7pm - midnight)
  • Pier 17/ Seaport District

Screens – Will be lit from 9pm - 9:05pm

Digital billboards and screens in and around Times Square, in partnership with Vornado and Clear Channel

  • 1535 Broadway (Broadway between 45th – 46th)
  • 1540 Broadway Roof Sign (7th Ave between 45th – 46th)
  • 41st St/7th Avenue – 3 screens
  • Broadway between 43rd and 44th Spectacular
  • 47th Street and 7th Avenue (facing West and South)
  • Broadway between 45th and 46th (facing West)
  • Broadway between 46th and 47th (facing East)#1
  • Broadway between 46th and 47th (facing East)#2
  • Broadway between 43rd and 44th (facing West and South)H
  • 435 7th at Penn (NEC of 34th & 7th Ave)

Citywide CityBridge's LinkNYC screens in all five boroughs (map)

New York City Economic Development Corporation creates shared prosperity across New York City’s five boroughs by strengthening neighborhoods and creating good jobs. NYCEDC works with and for communities to provide them with the resources they need to thrive, and we invest in projects that increase sustainability, support job growth, develop talent, and spark innovation to strengthen the City’s competitive advantage. To learn more about our work and initiatives, please visit us on Facebook, Twitter, or Instagram.