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Press Release

NYCEDC Announces Don Ceviche, Happy Pig, Mille Nonne and Heros & Villains Joining Lineup at New Essex Market Location

Feb 06 2019

NEW YORK, NY—New York City Economic Development Corporation (NYCEDC) today announced the four newest vendors coming to the new Essex Market in spring 2019. Don Ceviche, Happy Pig, Mille Nonne, and Heros & Villains will be joining 24 current vendors in spring 2019 at the new 115 Delancey Street location.

Don Ceviche is an authentic Peruvian food company founded as a family business in Lima, Perú in 1984. Don Ceviche specializes in a home-cooking style of exquisite and traditional Peruvian dishes which focus strongly on seafood-based dishes. Previously located at a stall within the LIC Flea Market, this is Don Ceviche’s first permanent location and will allow the eatery to plant a flag on the Lower East Side by serving the local community their fresh and inventive Peruvian cuisine.

Happy Pig is the creation of Petra Bart, who most recently started the award-winning Westside Barbecue in Ann Arbor, Michigan. At the new Essex Market, she will be serving up a vegan take on traditional Southern barbecue, including a full menu of smoked barbecue sandwiches, classic sides, and desserts, along with both alcoholic and non-alcoholic beverages.

Mille Nonne is an eatery serving Italian comfort food with a twist and offering both traditional dishes as well as more inventive plant-based options. Meaning “A Thousand Grandmothers,” Mille Nonne is inspired by the cooking of founder Pilar Rigon’s mother who taught her secret family recipes and brought her shopping at markets in Italy when she was as young as five years old. After moving around Italy between Rome, Venice and Tuscany, Rigon moved to New York City in the 1990s with a hand-written recipe book and the dream of bringing her family’s culinary traditions to New Yorkers. Rigon is also the owner of several New York restaurants including Il Bagatto and Portavia.

Heros & Villains is a sandwich shop founded by chef Matthew Chappina and partner Jason Cruz that brings together the best elements of the corner bodega and the mid-century American lunch counter. Inspired by their multi-cultural Brooklyn and Long Island heritage, and after several seasons at Smorgasburg (named best new vendor by Timeout NY), Matthew and Jason are looking forward to their new permanent home in the Essex Market. H&V is a scratch-kitchen with a focus on technique and ingredient-driven hero sandwiches, with original condiments and garnishes, where fresh produce and proteins are sourced from local purveyors, and everything is always made to order.

This spring, current Essex Street Market vendors will move to the new Essex Market, directly across from the existing location on Delancey Street. The new facility, located at 115 Delancey, will triple the size of current market offerings, occupying approximately 37,000 square feet between the ground and mezzanine levels of 115 Delancey Street, within Essex Crossing.

In addition to today’s announcement, NYCEDC and community-based partner the Lower East Side Partnership (LESP) recently announced a Request for Proposals seeking local artists to create a public mural installation inside the new market space. The wall which will feature the mural is adjacent to the new market’s demonstration and teaching kitchen and measures 32’ by 22’. After the submission period closes, LESP and NYCEDC will select three finalists to create a formal design for submission to a panel of community stakeholders, who will then select one artist to receive $10,0000 and install the public art project. This project is open to all artists, artist groups and collectives nationally. Previous experience with public commissions of art and murals is preferred. Some preference will be given to artists living, working, studying, and/or with a special connection to the Lower East Side. Submissions are due by February 18, 2019.

“The latest batch of vendors brings a range of diverse and exciting cuisine to the lineup and we are excited to see them join the market this spring and begin serving the Lower East Side community,” said NYCEDC President and CEO James Patchett. “Alongside all the businesses making a home in the new space, it is our goal to pay homage to the neighborhood's vibrant culture through the public commission of a large mural. We thank the Lower East Side Partnership for their support on this initiative, and look forward to seeing all of the submissions.”

"The Essex Street Market is one of those spaces that exemplifies New York at its best -- bringing people together around unique tastes and experiences, and giving small entrepreneurs opportunities to grow and thrive," said Manhattan Borough President Gale A. Brewer. "I'm pleased that these new vendors will be joining the market, and I'm sure many New Yorkers and visitors alike will be excited to sample what they have to offer soon."

“Since its opening in 1940, Essex Street Market has become an anchor for diverse and authentic local businesses that have worked to preserve and expand the Lower East Side’s legacy as a world-class culinary destination,” said Council Member Margaret S. Chin. “I’m proud to join the community to welcome Don Ceviche, Happy Pig, Mille Nonne, and Heros & Villains to New Essex Street Market in the spring, and thank EDC for their commitment to building a more vibrant Lower East Side.”

“These four new restaurants contribute to a solid line-up of establishments that embody the diverse immigrant history and innovative spirit of the Lower East Side,” said Dominic Berg, Community Board 3’s Essex Crossing Task Force Chairperson. “We welcome the Don Ceviche family to its first permanent home, fitting that it is the L.E.S. Mille Nonne, “A Thousand Grandmothers,” is the perfect nod to the many Italian grandmothers that once lived and cooked comfort food in this same community. To think that a hundred years later Mille Nonne and its modern vegan options would fit so well alongside Happy Pig’s innovative vegan barbecue shows that the relocated Essex Market will continue to have something for everybody, including the growing vegan market.”

“I'm very excited for the opportunity to open Don Ceviche, as it has always been a dream of mine to present Peruvian Cuisine in New York,” said Don Ceviche Owner and Founder Lenin Costas. “It's a privilege for me to begin this venture at the new Essex Market and be able to show everyone the passion that Peruvians have for food. I thank NYCEDC for letting me be a part of this project and look forward to the coming years.”

“I’ve been proud to call the Lower East Side home for twenty years, and for me the Essex Market has always been a place that celebrates the neighborhood and community,” said Happy Pig Founder Petra Bart. “I’m so excited to be joining this amazing family of small businesses.”

“Essex Street Market has always been a market with a rich history and vibrant soul and we organically loved to be part of it, first as customers, and now as a vendor,” said Mille Nonne Founder and Owner Pilar Rigon.

“The Lower East Side and the Essex Market are a natural fit for us and our brand – the quintessential NYC neighborhood that is proud of its history but always forward-thinking and combines all of the elements reflected in Heros & Villains: fun and fast-paced, casual yet thoughtful, serious but slightly whimsical, and deeply original,” said Heros & Villains Co-Founder Matthew Chappina.

The new market will feature two full service restaurants and offer extended hours for late-night shopping as well as a demonstration kitchen for events and programming that will cater to all market visitors. Essex Market will also continue to provide affordable food products for the Lower East Side’s diverse communities.

So far, NYCEDC has announced 10 new vendors coming to the new Essex Market. Chinatown Ice Cream Factory, Essex Shambles, Samesa, Josephine’s Feast!, Saffron, Flower Power Herbs and Roots, Zerza, Roni Sue’s Chocolate, Sugar Sweet Sunshine, and Local Line by Exit9 will also be joining 25 current vendors at the new location, who will stay open for business in the current market space until the move.

Located in the heart of the Lower East Side, the Essex Crossing project is an unprecedented 1.9 million square foot urban renewal development with residential, commercial, and community space. In addition to the new Essex Street Market, the 24-story 115 Delancey Street building will also house 195 rental apartments and a 14-screen Regal Cinema Theater. The project is being developed by Delancey Street Associates, a joint venture between BFC Partners, L+M Development Partners, and Taconic Investment Partners.

New York City Economic Development Corporation creates shared prosperity across New York City’s five boroughs by strengthening neighborhoods and creating good jobs. NYCEDC works with and for communities to provide them with the resources they need to thrive, and we invest in projects that increase sustainability, support job growth, develop talent, and spark innovation to strengthen the City’s competitive advantage. To learn more about our work and initiatives, please visit us on Facebook, Twitter, or Instagram.