Broadway Junction and East New York
Investing in Broadway Junction
Broadway Junction is one of Brooklyn’s major transit centers, sitting at the intersection of five subway lines, six bus routes, and the Long Island Rail Road. It is uniquely connected to employment and transit hubs citywide, with a 15-minute ride to Downtown Brooklyn, Jamaica, or Williamsburg; 20 minutes to Lower Manhattan; and 35 minutes to Midtown Manhattan or JFK. It is also the meeting point of six largely residential neighborhoods: Bedford-Stuyvesant, Brownsville, Bushwick, Cypress Hills, East New York, and Ocean Hill.
NYCEDC and the City are committed to long-term equitable growth in Broadway Junction and East New York through:
- Community engagement
- Workforce development
- Public realm improvements
- Establishing a new jobs hub
With improvements to open space, new office development, retail, and housing planned for the area, Broadway Junction will become a true transit hub and thriving 24/7 community.
NYCEDC is also working in East New York to strengthen the historic industrial hub and secure its future as a thriving employment center and contributor to the local economy of East New York and Brownsville by promoting the East New York Industrial Business Zone (IBZ) to attract new industrial businesses, grow emerging green and manufacturing industries, and support local businesses.
Reimagining the Public Realm
We’re reimagining Broadway Junction with $95M in City capital that will:
- Deliver vibrant public space
- Improve quality of life
- Unlock inclusive economic growth throughout East New York
NYCEDC is investing in new streetscape and public space improvements to improve pedestrian safety, enhance connections to transit, and revitalize the surrounding area.
The City capital funding will bring improvements to open space adding:
- A gateway plaza at the main Broadway Junction Station entrance (Callahan-Kelly Playground Extension)
- A new public open space
- Streetscape improvements to install new pedestrian safety measures and lighting, signage, street furniture, and bike infrastructure
The City’s public realm investment is bolstered by a $400 million investment from Governor Hochul and the MTA, which will bring Brooklyn’s third-busiest station into the 21st century with:
- A new station entrance
- Seven new elevators
- Escalators to finally bring full ADA access to the station
Tracking the City’s Public Realm Projects
NYCEDC and DOT are both making significant investments in the public realm in Broadway Junction and East New York. Below is a summary of City capital projects. Click here for more information on the progress of these capital projects.
| Project Name | Agency | Funding | Current Phase | Next Phase | Estimated Completion |
|---|---|---|---|---|---|
| Van Sinderen + Broadway Streetscapes | NYCEDC | $47M | Pre-design | Design Start Date: 2025 Projected Completion Date: 2028 | 2031 |
| Callahan-Kelly Playground Extension | NYCEDC | $77M | Pre-design | Design Start Date: 2025 Projected Completion Date: 2027 | 2031 |
| Van Sinderen Plaza | NYCEDC | $16M | Pre-design | Design Start Date: 2025 Projected Completion Date: 2027 | 2031 |
| Van Sinderen Streetscape Improvements (NDF-IBZ) | NYC DOT | $21M | Construction Procurement | Construction Start Date: 2025 Projected Completion Date: 2028 | 2028 |
| Reconstruction of Atlantic Avenue & Pedestrian Safety Improvements Phase 1 (HWD10105) | NYC DOT | $34.7M | Complete | N/A | 2023 |
A New Jobs Hub
Through the City Agencies Revitalizing the Economy (CARE) strategy, the City aims to create job hubs across NYC by strategically locating City agency offices in key neighborhoods. Currently, construction is underway at 2440 Fulton Street, on what will be the largest-ever commercial building in the Broadway Junction area. The new building will create local jobs and support existing local businesses in East New York.
A growing Broadway Junction will also support continued business development in the adjacent East New York IBZ, which is already home to over 100 local industrial businesses. NYCEDC is advancing opportunities to activate underutilized City-owned sites in the IBZ for use and development by industrial and manufacturing businesses in growing and emerging sectors to the IBZ through:
- We recently released the "East New York Industrial Business Zone RFP" to activate two sites in the East New York IBZ: 1) an approximately 19,000-square-foot site on Sackman Street and 2) an approximately 63,000 gross square-foot (above-grade) building plus basement on Williams Avenue, surrounded by approximately 51,000 square feet of paved surface lots.
- 10,000 SF currently leased to two small MWBEs in the newly renovated East New York Industrial Building
- 3,600 SF currently licensed to a non-profit on a lot located on East New York Avenue
To receive updates on these upcoming real estate opportunities, you can sign up for our mailing list.
Workforce Development
With these new investments, New York City is expected to see over $11.6 billion in economic impact over the next 30 years, including opportunities for local businesses, nonprofits, and minority- and women-owned business enterprises (M/WBEs).
With this opportunity in mind, NYCEDC will focus on strategies to empower local businesses, specifically by:
- Setting aside a minimum of 35 percent of contracts for the design and construction of $95 million in public realm improvements around Broadway Junction for M/WBE businesses
- Working with local minority, women, and other disadvantaged businesses in the community to become M/WBE-certified
- Prioritizing these businesses for admission into the next cohort of NYCEDC's ConstructNYC program
At the same time, the City will reduce barriers for the local workforce to access training and new job opportunities related to this investment. The New York City Department of Small Business Services (SBS) will partner with NYCEDC, the MTA, and other employers to do targeted outreach and marketing of upcoming training and recruitment events at the East New York Workforce1 Center and across the City’s Workforce1 system to meet hiring goals. Additionally, the MTA has set a goal to hire at least 20 percent of the project’s New York State workforce from the project’s surrounding neighborhoods as part of a local hiring pilot.
Opportunity M/W/DBE
Helping Minority, Women-Owned, and Disadvantaged Business Enterprises (M/W/DBEs) overcome challenges that may make it difficult to win contracts on public projects.
Learn MoreYour Community, Your Voice
NYCEDC will be kicking off public engagement in July 2023 to understand community priorities around local investments being made in the area. We’ll be offering a series of public engagement opportunities, including:
- Staff tabling at Broadway Junction Station
- A community survey in English and Spanish
- An in-person and a virtual public visioning session to understand community goals for local growth
- A partnership survey for community groups, developers, technical assistance providers, and tenants interested in responding to the multi-site RFP in the East New York IBZ
Recordings
RFP and Finance 101: East New York Industrial Business Zone - View a recording of this webinar.
Receive updates on upcoming real estate opportunities in East New York or to hear about upcoming community engagement.
