Meet the Women.NYC Team

Diana Franco serves as Vice President of Women.NYC, overseeing the initiative's vision, programming, and partnerships, with a focus on delivering measurable outcomes in workforce participation and entrepreneurship.

She brings more than 15 years of entrepreneurial experience, including serving on the founding teams of three startups. Prior to joining NYCEDC, she led WE NYC at the NYC Department of Small Business Services (SBS), expanding citywide support for women entrepreneurs.

The City of New York has honored Ms. Franco's contributions with three awards: Excellence in Public Service, and two inaugural recognitions for Diversity and Inclusion at SBS and for Entrepreneurship at NYCEDC.

Sofia Mussa serves as Assistant Vice President of Women.NYC, supporting the initiative’s strategy, partnerships, and program delivery across workforce and entrepreneurship portfolios. She leads Pivot to Growth and Scale Ready Studio, advancing career mobility and revenue growth for women in NYC’s innovation industries. Sofia brings over 12 years of experience in program management, evaluation, and stakeholder engagement across international and local contexts.

Alexandra Martinez serves as Project Manager for Women.NYC, supporting the initiative’s mentorship and community engagement portfolio. She leads The Network and manages advisor relations, programming, and social media strategy to expand access across NYC. With over five years of experience in program management and accessibility-centered work, Alexandra focuses on building inclusive, impact-driven spaces.

Julia Steinberg serves as Project Manager for Women.NYC, supporting partnership development and program delivery across workforce and entrepreneurship portfolios. She leads the Advance Academy and corporate partnerships strategy to expand our ecosystem across the city. Julia brings over 10 years of experience in public service and is passionate about working at the intersection of public policy, workforce development, and innovation.