Robust Month-Long Campaign Kicks off Women’s History Month
Initiative AIMS to Increase Traffic at Women-Owned Small Businesses with Takeover of Bus Shelters and LinkNYC Kiosks Throughout the City
NEW YORK, NY—Kicking off Women’s History Month, women.nyc, Deputy Mayor Alicia Glen, and American Express today launched a citywide, month-long marketing campaign that aims to elevate and promote women-owned businesses. The “Shop Women Owned NYC” campaign will appear on bus shelters, LinkNYC kiosks, digitally, and on storefronts of participating businesses, which includes restaurants, retail shops, and more.
To find and support women-owned businesses in New York City, or to add your business to the map or download the logo, please visit women.nyc. Women entrepreneurs that want to participate can also download the logo on the women.nyc site.
“With their passion and ingenuity, women entrepreneurs keep New York’s economy thriving and its neighborhoods unique,” said Deputy Mayor Alicia Glen. “There’s no better way to kick off Women’s History Month than by launching the Shop Women Owned NYC campaign. It will shed light on the hundreds of thousands of women retailers throughout the city and will drive traffic to their businesses.”
“As a champion of women-owned small business owners, American Express believes these businesses are critical to unifying and bringing vibrancy to our local communities and strengthening our economy. Women-owned businesses have an incredible impact on our economic growth, and it is critical that we support their entrepreneurial spirit for today’s and future generations of women-owned businesses,” said Sejal Shah Gulati, General Manager and Vice President, American Express Global Commercial Services
“New York wouldn’t be the vibrant city it is today without influential women,” said Manhattan Borough President Gale A. Brewer. “Women-owned businesses drive this city and I am thrilled to continue fighting for them by encouraging all New Yorkers to shop women-owned businesses.”
"As we prepare to celebrate Women's History Month, I want to congratulate the Shop Women Owned NYC initiative on its bold approach to amplifying the hard work of women-owned businesses across all five boroughs. This campaign will push New Yorkers to put their money where their mouths are and support the women entrepreneurs who fuel our city," said New York City Councilwoman Carlina Rivera, Co-Chair of the Council's Women's Caucus.
Deputy Mayor Alicia Glen and Sejal Shah Gulati, General Manager and Vice President of American Express Global Commercial Services, launched the campaign at the flagship location of Bulletin, owned by Alana Branston and Ali Kriegsman, in the Union Square area. Several program participants joined Deputy Mayor Glen and Ms. Gulati.
Women-owned businesses throughout the city will participate in “Shop Women Owned NYC,” and the campaign will feature the following businesses:
- Lockwood, a gift shop, in Astoria, Queens
- The Sill, an indoor plant seller in Chinatown, Manhattan
- Dirt Candy, a vegetarian restaurant in the Lower East Side, Manhattan
- Urban Asanas, a yoga studio in Prospect Heights, Brooklyn
- Bulletin, a clothing brand in Williamsburg, Brooklyn
- Porteñas Mate Bar, a café in East Williamsburg, Brooklyn
According to New York City Economic Development Corporation and Department of Small Business Services, New York City is home to more than 350,000 women-owned businesses. Women-owned businesses generate more than $50 billion in revenue for New York City every year and employ more than 190,000 employees. Women invest 90% of their income back into their families and local communities and drive 85% of business and consumer purchasing.
However, women still struggle with limited access to capital, information, skills, and mentorship, perpetuating a significant gender gap in their business growth compared to businesses owned and opearted by men. Deputy Mayor Glen founded women.nyc to break down barriers to success. Women.nyc seeks to empower and connect women with resources and tools, including free expert legal advice, financial assistance, and networking and mentorship opportunities.
New York City Economic Development Corporation creates shared prosperity across New York City’s five boroughs by strengthening neighborhoods and creating good jobs. NYCEDC works with and for communities to provide them with the resources they need to thrive, and we invest in projects that increase sustainability, support job growth, develop talent, and spark innovation to strengthen the City’s competitive advantage. To learn more about our work and initiatives, please visit us on Facebook, Twitter, or Instagram.