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Press Release

NYCEDC Announces Additional Vendors Coming to New Essex Street Market

Mar 27 2018

City welcomes Samesa, Josephine’s Feast!, Saffron and Flower Power to the New Essex Street Market this Fall

NEW YORK, NY—New York City Economic Development Corporation (NYCEDC) today announced four new vendors coming to the New Essex Street Market later this year. Samesa, Josephine’s Feast!, Saffron, and Flower Power Herbs and Roots will be joining 26 current vendors at the new location in fall of this year.

Samesa is a contemporary Middle Eastern takeaway counter from chef/owners and brothers Max and Eli Sussman. Inspired by the small falafel shops, halal trucks and Middle Eastern restaurants in Detroit, the brothers serve fresh and vibrant dishes such as Chicken Shawarma, Zucchini Fritters, and an array of dips such as Avocado Hummus with Cilantro. Max Sussman, formerly the chef de cuisine at Roberta’s, and Eli Sussman, formerly the executive chef at Mile End Deli, have won Zagat’s 30 Under 30 award and both have been nominated for the James Beard Rising Star Chef Award.

Josephine’s Feast! is a New York City based maker of delicious jams and preserves. The Josephine’s collection includes marmalades, fruit butters, chutneys, spice rubs and blends, natural sea salts, granola, heirloom cakes and gift collections. Traditionally only sold at farmer’s markets in the NYC area, the New Essex Street Market will give Josephine’s Feast! the opportunity to open its first year-round shop in a fixed location.

Saffron is a florist that was established in Fort Greene, Brooklyn in October 2009. They specialize in unique arrangements informed by their team’s experience with the arts, and also sell handmade goods produced by local artists. The owners of Saffron also founded Sunday Takeout, a gallery that supports local and emerging artists, in 2016.

Flower Power Herbs and Roots is an herbal apothecary shop established in 1993 in the East Village. The store offers a wide range of dried herbs and extracts for culinary, medicinal and beauty uses.

This fall, current Essex Street Market vendors will move to New Essex Street Market, directly across from the existing location on Delancey Street. In order to ensure continuity for operations, the current market will stay open until the new location opens to the public. The new facility at 115 Delancey will triple the size of current market offerings, occupying approximately 36,000 square feet between the ground and second-floors of 115 Delancey Street, within Essex Crossing.

The new market will offer extended hours for late night shopping, a demonstration kitchen for events and programming that will cater to all market visitors. The new market will also continue to provide affordable food products for the Lower East Side’s diverse communities.

“We’re thrilled to welcome another diverse group of vendors to the list of businesses joining us at the New Essex Street Market in the fall,” said NYCEDC President James Patchett. “Being able to provide affordable space to these vendors, many of whom have been at the market for generations, is at the core of our mission. The new location for the market will celebrate the best of the local community and continue to be an integral part of the neighborhood for years to come.”

"Essex St. Market offers a vibrant array of eateries and shops in the Lower East Side," said Manhattan Borough President Gale A. Brewer. "The new businesses will help support this already vibrant market by introducing more residents and visitors to this incredible neighborhood destination."

“Since its opening in 1940, Essex Street Market continues its legacy as a home for diverse and authentic local businesses, and I look forward to joining the Lower East Side community in welcoming these exciting new vendors to our neighborhood this fall,” said Council Member Margaret S. Chin. “Thank you to EDC for your strong commitment to building a more vibrant Lower East Side.”

"I am looking forward to welcoming these four vendors to the New Essex Street Market and the Lower East Side community! It is exciting to see such a diverse array of food options and stops, said Assembly Member Yuh-Line Niou As we continue to move forward with this project, it is critical that the New Essex Street Market reflect the diversity of our City and neighborhood. As with the original Essex Street Market, I hope for the new space to become another lively, integral part of our community that will serve generations of Lower East Siders in the years the come."

"We are excited to welcome additional vendors to the Essex Street Market family in the coming months as we open an exciting new anchor for our local economy." said Tim Laughlin, President of the Lower East Side Partnership. "The new market will become an unique destination in the Lower East Side and continue to support essential access to fresh food options and inclusive programming and events."

“Community board 3 is very excited to see the Essex Street Market growing with new vendors offering new options to community, said Alysha Lewis-Coleman, Community Board 3 Board Chair. More food choices from around the world, and innovative offerings will make a market that serves our needs and is also a destination to find new products. Community Board 3 is glad our current vendors will an opportunity to operate their businesses in a new innovative space. The community is looking forward to partaking in the delicious new vendors as well.”

We are excited to welcome four unique and diverse vendors to the New Essex Street Market. The Market has been a jewel of the Lower East Side, representing the history, culture, and vibrancy of the community,” said Gigi Li, Chair of the Community Board 3 Essex Crossing Task Force. The new vendors all embrace the mission of the market, and we look forward to shaping the future of the New Essex Street Market together for years to come.”

"The Essex Street Market Vendor Association is proud to welcome this latest round of new vendors into our Essex Market community!" said Anne Saxelby, Chair of the Essex Street Market Vendors Association. "We look forward to working alongside these small, independent businesses to bring even more deliciousness and flavor to the neighborhood."

"The long history of the original Essex Market on the LES, coupled with the community and social goals of the new market makes this a dream project for us to play a part in,” said Eli and Max Sussman, owners of Samesa. “Partnering with the New Essex Street Market to launch Samesa in Manhattan is an exceptional way to introduce our healthy, vibrant, thoughtfully sourced food to a whole new audience.”

“Growing up in Williamsburg, I would often accompany my Grandmother as she moved from stall to stall shopping on Essex Street,” said Josephine’s Feast! Founder and Head Chef Laura O’Brien. “In fact, my mother never missed an opportunity to tell me how she sold shopping bags for a penny at the market. So it is with a great deal of excitement and pride that we are able to build out our business under the New Essex Street Market Roof.”

“We are very excited to be a part of the new Essex Street Market alongside other local vendors,” said Kana Togashi, owner of Saffron. “We hope to continue working with the community and bringing our personal approach to floral design to an already diverse and historic neighborhood.”

“As an ardent herbalist, I welcome this opportunity to introduce the community to the wonderful and healing virtues of plants,” said Lata Chettrei-Kennedy, owner of Flower Power Herbs and Roots. “More people are allying with medicinal plants to improve their health and I am delighted to present them with the best herbal products and information on their usage.”

Essex Street Market has provided affordable space to eateries, artists, merchants and other vendors since the 1940s when Mayor LaGuardia made a dedicated effort to provide street merchants and pushcart vendors with dedicated places to do business. After a period of decline in the 1970s, NYCEDC began to manage the Market in 1992, renovating the facilities and helping to catalyze the Market’s resurgence. Currently, the market boasts 26 unique and diverse vendors, including produce, meat, fish, cheese, bread, specialty goods, and prepared food vendors.

Located in the heart of the Lower East Side, the overall Essex Crossing project is an unprecedented 1.9 million square foot urban renewal development with residential, commercial, and community space. In addition to the new Essex Street Market, the 24-story 115 Delancey Street building will also house 195 rental apartments and a 14-screen Regal Cinema Theater. The project is being developed by Delancey Street Associates, a joint venture between BFC Partners, L+M Development Partners, and Taconic Investment Partners.

The Market Line is a bazaar-like marketplace running three city blocks along Broome Street. The first phase of the Market Line will open in 2018 in conjunction with the New Essex Street Market.

New York City Economic Development Corporation creates shared prosperity across New York City’s five boroughs by strengthening neighborhoods and creating good jobs. NYCEDC works with and for communities to provide them with the resources they need to thrive, and we invest in projects that increase sustainability, support job growth, develop talent, and spark innovation to strengthen the City’s competitive advantage. To learn more about our work and initiatives, please visit us on Facebook, Twitter, or Instagram.